My name is Jonah Ochi, the CEO of Brook Matrix Photography.
The biggest part of my thinking of going into photography was when I was taking a walk one day and I saw a bill board, a face of someone on the bill board and the picture was looking so beautiful and I told myself that I keep admiring people’s images on bill boards and stuffs and I never use to think about the people behind the camera, like the process of how it’s done and the rest of them. So I said to myself that I really want to be that guy that is behind the camera that will be delivering that kind of fantastic images and someone would look at it and be asking who actually did this set piece or who was really behind the camera, how was it processed and the rest of them, so that was my first drive.
Another challenge we face in the business is we get a lot of pictures and you have a limited time to actually meet up with editing and pushing them out to your clients so you tend to have a lot of sleepless nights just to make the jobs to come out well and deliver them to your clients.
I met a doctor friend that was into photography and we got talking and I saw what he was doing and I liked it and told him I wanted to learn, it took him like two weeks to put me through some stuffs he was doing and I picked interest and since then I have been creating images myself. I equally met a friend and another great photographer and very popular in Abuja by name George Okoro, I got to meet him, and he kind of put me through some stuff, like I could say I attribute my greatness in photography now to George because he actually put me through a lot of stuffs. We started shooting together, if he has events I just make a lot of sacrifices, go along with him and as we were shooting he made me
understand something “that no matter how good you are, cameras still matters” because as at then I got a small camera and I saved up and got a better camera and the rest is history.
The biggest challenge I had going into photography is when shooting for weddings, you have three cadres of people or clienteles that will come to you as a photographer, the first cadre are the people that don’t care, they just pay you good money as long as you are delivering them a good job, the second cadre are the people that always want a good job but they don’t want to pay good money and then the third cadre of people are those that don’t even care what you are giving to them. On that note you find yourself trying to balance between the good cadres who are paying good money for good job and the people that are paying bad money for a good job. So if you get calls for events and you give them your prize, you never can tell when you’re actually meeting those cadres of people that are paying good money for good job because they call you over the phone and they tell you, “please my events are at so so place and so so time, how much will you charge?” if you’re not lucky you might find yourself maybe giving a prize that will chase your client away because they might be like the prize you are giving them is low for the good job you are offering, if really you are the one that took the pictures they saw, so that is a challenge on its own. Another challenge we face in the business is we get a lot of pictures and you have a limited time to actually meet up with editing and pushing them out to your clients so you tend to have a lot of sleepless nights just to make the jobs to come out well and deliver them to your clients.